---
title: WPWA Blog | Hanna Koob
description: Hanna Koob, a graduate graphic designer, heads the design team at WPWA Digital and has been working in agency-side creation for almost 20 years. With her passion for creativity and design, she conceptualizes and designs digital and traditional touchpoints for both B2B and B2C clients. Her main focus is on branding and interdisciplinary brand communication as well as campaign conception.
image: https://blog.wpwa.digital/hubfs/Blog/Content%20Engagement/jason-leung-60j0UB-Z_Yk-unsplash.jpg
---

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# Hanna Koob

![avatar](https://blog.wpwa.digital/hs-fs/hubfs/Blog/Ansprechpartner/Hanna.jpeg?width=290&name=Hanna.jpeg)

Hanna Koob, a graduate graphic designer, heads the design team at WPWA Digital and has been working in agency-side creation for almost 20 years. With her passion for creativity and design, she conceptualizes and designs digital and traditional touchpoints for both B2B and B2C clients. Her main focus is on branding and interdisciplinary brand communication as well as campaign conception.

[mailto:hanna.koob@wpwa.team](mailto:hanna.koob@wpwa.team)<https://www.linkedin.com/in/hanna-koob-60786443/>

## Blog Post by Hanna Koob

## [21/11/20243 min read Who Leads Whom: Does the Brand Shape the Company or the Company Shape the Brand? The symbiosis of brand and business holds the key to success. The brand inspires, the business executes—a dance of visions and ... Start Reading](https://blog.wpwa.digital/en/who-leads-whom-does-the-brand-shape-the-company-or-the-company-shape-the-brand)

## [01/10/20247 min read Brand Architecture: What Suits Your Brand? The development of a strong brand architecture is not just a question of structure but a strategic tool that can significantly ... Start Reading](https://blog.wpwa.digital/en/brand-architecture-what-suits-your-brand)

## [03/04/20234 min read Advertising Banners Increase Awareness for Your Business You want to generate more attention for your company? One effective way is banner advertising, the most commonly used tool for online ... Start Reading](https://blog.wpwa.digital/en/advertising-banners-increase-awareness-for-your-business)

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