The owner and creative head of Wachter Parts / WPWA has been advising small and medium-sized companies on classic and digital advertising concepts and implementing them with his team since 2008. The digital professional programmed his first websites at the age of 13, laying the foundation for the “digital DNA” of his agency. He acted as a trendsetter in areas such as Google Adwords and inbound marketing for SMEs. Wachter, who trained as a graphic designer after leaving school, attaches great importance to the most efficient marketing strategy for his clients. The focus here is on the optimal combination of classic and digital advertising measures. Creative design approaches, in-depth knowledge of digital contexts and developments as well as partnerships such as his status as an official Hubspot partner agency (since 2018) are the basis of successful customer orientation for him.