Head of MarTech & Systems Svenja Böhme (M. Sc. in Strategic Marketing, certified Business Coach) has been active in the field of digital marketing for over a decade. Her focus lies in marketing, sales, and service automations, CRM implementations, as well as leading digital campaigns. As an expert in the customer journey, it is crucial for her to provide the right content at the right time and on the right digital platform for the desired target audience. Her goal is to automate the entire process.
Blog Post by Svenja Böhme
12/05/20233 min read
Content Engagement – When Users React to Your Content
Content engagement is the interaction of users with content published by a company or brand through various channels. The interaction ...
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12/05/20232 min read
Content Concept for Successful Target Audience Engagement
Content Marketing is an essential part of your communication strategy in order to effectively reach your target audience. You need to ...
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21/02/20234 min read
Why good content is important
Good content is a crucial factor for the success of published materials. It can help strengthen the emotional bond between your ...
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