WPWA recently received accreditation as a HubSpot Onboarding Partner. This recognition is awarded by HubSpot to chosen partners who demonstrate exceptional expertise in the onboarding process.
Background and Significance of the Accreditation
Accreditation as an Onboarding Partner requires extensive experience with the Pro and Enterprise editions of the HubSpot Marketing and Sales Hub. Partners must demonstrate that they can effectively support customers in integrating existing systems and achieving measurable goals within the first 90 days of using HubSpot.
Accredited partners play a central role in the successful implementation of HubSpot in companies. They ensure seamless integration of existing systems, set clear goals, and effectively introduce customers to using the software.
Requirements and Evaluation Process
To achieve accreditation, WPWA Digital underwent a multi-stage evaluation process. HubSpot assessed both technological competence and the understanding of individual customer business requirements. A key component was demonstrating successfully completed complex HubSpot installations and objective-based onboardings (OBO).
Practical Examples: Complex Integrations
Two projects were particularly challenging and crucial for the accreditation:
Multi-Business-Unit Integration:
WPWA demonstrated complex onboardings by integrating the robot manufacturer Robotnik as an additional business unit into the HubSpot account of the United Robotics Group, which combines nine business units. These Tasks included:- Setting up a customized business unit
- Precise data transfer
- Configuration of various marketing tools
- Comprehensive training of the multinational team
Thanks to WPWA's cooperation, the United Robotics Group optimized and expanded its use of HubSpot to the extent that they were admitted to the select group of HubSpot's Strategic Accounts Program.
Salesforce Migration:
A complex migration from Salesforce to HubSpot's Enterprise Suite. This project included:- Analysis and mapping of the existing Salesforce data structure
- Development of a migration strategy considering customer-specific requirements
- Step-by-step data transfer with quality assurance
- Adjustment and optimization of the HubSpot environment for the migrated data
Both projects demonstrated WPWA's ability to tackle complex technical challenges while keeping the specific business goals of their customers in mind.
Industry Significance
Angela O'Dowd, Vice President of the HubSpot Solutions Partner Program, commented on the accreditation: "WPWA's performance underscores the value of specialized partners for the success of HubSpot users. It is an example of how agencies can make an indispensable contribution to the efficiency of marketing and sales processes in complex company structures and processes."
The accreditation as a HubSpot Onboarding Partner is an indicator of the growing importance of specialized services in the marketing technology sector. It highlights the trend towards tailored solutions for complex business requirements and the increasing need for seamless integration of various technology stacks.
For companies planning a HubSpot implementation or migration, working with accredited partners like WPWA offers the opportunity to benefit from extensive experience and proven methods to fully leverage the potential of the HubSpot platform.
